Jjjjound is a blog which has been picked up on in the fashion rags for a while now. The name seemingly a reference to design blog addicts favourite Ffffound, the blog consists of nothing but a cursory warning about potential grotty content (don't worry, the boss won't sack you for this one...) followed by a string of untitled, unexplained images. The fashionistas have picked up on this bloggers eye for the latest trend, which he / she certainly has, but the blog is more intriguing than that. The images included are all beautiful and expertly edited, but the sparse arrangement and lack of commentary lead the viewer to a series of questions, 'how many of these are found images?', 'did the author take them?', 'is this the authors own life or merely a carefully constructed fiction?'
It's worth looking to film directors who think in the same way to gain a bit more understanding. The non-linear, in fact almost absent narrative of Mulholland Drive (2001) by David Lynch is a case in point. The style, edited content, colours and characterisation hold together what is essentially a disparate set of incidents and imply a narrative or meaning which all viewers seem to agree on but none can articulate.
Patrick Keiller has written about the importance of the experience the cinema goer brings to a movie from outside of the 'film space' of the action on screen, adding his or her own layers of meaning sub-consciously, much as we are inclined to do for the Tyler Brûlé like lifestyle we seem to see pictured on Jjjjound. Keillers experiments with this can be seen in films like London (1994) where a separate narrative is laid over static camera shots of the city, leaving the viewer to fill in the gaps independently.
Of course, the other option is that I'm making this all rather more complicated than it really is.....