During the waning months of the deepest and most geographically wide ranging economic recession in history, the wall to wall coverage of the Salone Del Mobile can be hard to take seriously. I'll elect to blame it on the feverish excitement of a legitimate booze up on company expenses, which most of us forgot existed during the last year (now specially extended due to ash based problems...).
All that aside, the sheer proliferation of 'objets' showcased usually prevents any one thing of real quality to stand out, particularly given the volume of journalists hoping that their blog / magazine will be the one to spot the next big thing. Sort of a strange feedback loop where they then themselves become the next big thing. A kind of 'king of thing', thing. I think.
It;s a simple strap which allows the natural spread of the body from the hips whilst sitting to provide counterbalance, and allow you to sit on the floor whilst freeing up your hands for reading, eating or italian style chat.
For my money, I like it, but talking of money, I've no idea how much it costs yet, but I expect it will be instantly ripped off for the summer festival crowd. Still, all the same, the first award for thinking a little more slowly and taking one step back from the rapid prototyping machine goes to Vitra.